Battleground: A Case Study Competition By IIM Shillong

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digital health strategy, telemedicine in India, phygital healthcare model, remote patient monitoring (RPM), healthcare kiosks, tier-2 healthcare access, healthcare trust building, hardware-led differentiation, unit economics analysis, healthcare subscription model, chronic care management, family health plans, healthcare GTM strategy, AIDA marketing model, trust pyramid framework, growth loops, healthcare retention strategy, LTV CAC analysis, pricing and monetization strategy, execution roadmap