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Project UDAAN | Rural Career Aspiration Reform | IIM Raipur Paramarsh 2.0 Winners Deck
How IIM Rohtak’s winning team built a ₹70/student policy system to break rural India’s aspiration-employment gap.
1. About the Case Competition
Paramarsh 2.0 is IIM Raipur’s flagship consulting and policy case competition, hosted by The Consulting Club in collaboration with the Chhattisgarh government and Unacademy. It challenges participants to design scalable, real-world policy solutions for grassroots development problems. Team Bob from IIM Rohtak — Boda Pooja and Midathada Pavan Prathik — won first place, beating teams across the country with a structurally rigorous, execution-ready policy framework.
2. Problem Statement Overview
Rural India’s secondary school students are caught inside what this deck calls the Aspiration-Employment Gap Cycle. With rural literacy at 71%, secondary GER below the national average, post-Class 10 dropout rates at 22%, and formal graduate employment in single digits, the status quo is clearly broken. The root causes run three layers deep: information deficits — no career databases, no counseling infrastructure; social and cultural barriers — family pressure, peer discouragement, and a status bias toward government jobs; and institutional gaps — overburdened teachers, underutilized SHGs, and fragmented governance. Without a structural intervention, educated unemployment will only compound across generations.
3. What This Winning Deck Covers
The deck moves across three sections — situation analysis, implementation, and monitoring — with a discipline that separates it from most policy decks. The diagnostic comes before the solution, every time.
The team’s three-layer root cause analysis anchors all recommendations, ensuring nothing in the solution feels invented. The strategic centerpiece is Project UDAAN — a five-stage acronym framework (Understand, Discover, Aspire, Act, Network) that sequences students from career blindness to skill enrollment in a realistic behavioural arc. Implementation runs entirely on a zero-hiring model, redeploying existing teachers and SHGs across five policy components: Career Awareness Cells in secondary schools, fortnightly Mentorship Circles, a Local Role Model Network of ITI graduates and local entrepreneurs, biannual Career Exposure Programs at polytechnics and MSMEs, and a Digital-Light Support System built around offline-first constraints with IVR, WhatsApp, and printed cards.
The monitoring section’s Logic Model — tracing inputs through process, output, outcome, and impact with source-specific KPIs — is among the sharpest slides in the deck.
Five things students can take away:
- How to structure a policy case around a behavioral change pathway, not just a solution list
- How to turn fiscal constraints into a design strength through a three-tier governance architecture
- How to build credible M&E with simple, low-burden data sources
- How to use phased scalability to demonstrate declining per-unit cost as coverage expands
- How to align recommendations with live national frameworks like NEP 2020 and Skill India for government buy-in
4. The Numbers
Pilot scope: 3 villages, ₹2,50,000 total, ₹70–80 per student. Exposure visits are the largest single cost at ₹75,000 (30%). Year 5 SMART targets: scholarship awareness at 75%, dropout rate below 8%, skill enrollment at 50%, formal employment at 18%. Per-village cost declines from ₹2.5L at pilot to ₹0.8L at a 1,000+ village state rollout.
5. Who Should Study This Deck
Essential for students preparing for policy or governance case competitions, social sector consulting interviews, or public policy electives at B-schools. You will build sharper root cause diagnostic skills, learn to design low-cost scalable interventions, and develop monitoring frameworks that judges actually find credible. If you are targeting competitions with development, education, or governance themes, this deck is a direct masterclass. Explore more winning frameworks at CaseBuzz.
6. Related Decks on CaseBuzz
Paramarsh by IIM Raipur — The predecessor edition of the same competition; studying both reveals how problem framing and solution sophistication evolved across seasons.
PolicyKraft — IIM Kozhikode — A national-level AI governance policy framework; strong parallel for multi-stakeholder design and phased implementation logic.
Parivartan — IIM Ahmedabad — Social change focus; a strong complement for teams working on behavioral intervention design in the development sector.
Nautica 2026 — MDI Gurgaon — Integrated governance strategy with tiered institutional architecture; directly useful alongside this deck’s three-tier model.
Impactus — BITS Hyderabad — Social sector case competition with strong M&E and impact measurement framing; complements the Logic Model approach used in this deck.