ProduScope 2025: The Product Case Study Competition By IIT Guwahati

Pocksy by ProduScope IITG — Building India’s First Student Finance App Through a PM Lens

A national finalist product deck that takes Pocksy from a 1,000-student survey to a ₹3,000 Cr market opportunity — complete with GTM, financial model, and risk framework.

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1. About the Case Competition

ProduScope is E-Cell IIT Guwahati’s flagship product management case competition — one of the few national-level PM challenges that tests end-to-end product thinking across research, design, and strategy. Team Teen Titan from IIM Rohtak (Anuj Shivhare, Diya Biswas, and Parth Diwaker) earned a National Finalist position, competing against teams from leading institutions across India in the “Through the Lens of a PM” edition.

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2. Problem Statement Overview

India’s 40M+ college students manage money across 4–5 fragmented apps, yet 70% still run out of money before month-end. The average student financial fitness score sits at a weak 5.29/20. Loans are the top struggle for 41.3% of students; 39.8% cannot save consistently; 34.1% have zero savings. Existing apps — Splitwise, Jupiter, CRED, Walnut — each address one slice of the problem. No product unifies income smoothing, emergency savings, group expense splitting, goal tracking, and financial literacy inside a single, student-native experience.

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3. What This Winning Deck Covers

The deck leads with a robust primary research base — 1,000 student survey responses — before grounding the opportunity in TAM/SAM/SOM market sizing (₹5T TAM → ₹3,000 Cr SOM). A competitive spider chart analysis exposes white space across six feature dimensions — no existing app scores well on both student relevance and UPI integration simultaneously.

Pocksy’s six-feature architecture is presented as an interconnected ecosystem: SafeStash, SmartPocket, RunOut Radar, GoalBuddies, Campus Connect, and FlexiRelief. The deck’s strongest section is its GTM: a scored campus prioritization framework ranks 20 colleges across five parameters, selecting IET-DAVV, MUJ, and KCT as pilot sites. Influencer integration (Ankur Warikoo, Finance with Sharan) is woven into a campus-first GTM with precise 48-hour activation plays per cohort segmentation target. A full customer journey map traces emotional states across four phases — research to loyalty — with specific intervention opportunities at each stage.

Five tactical takeaways:

• Score your pilot markets before committing — gut-feel GTM loses to frameworks at the judging table
• Build a behavioral hook into launch messaging (“Don’t be broke by the 15th”)
• Structure gamified financial literacy as a retention loop, not a feature footnote
• Model 3+ revenue streams from Day 1 to demonstrate unit economics maturity
• Pair your omni-channel growth strategy with stage-specific KPIs — judges want numbers, not direction

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4. The Numbers

• Student Fintech TAM (2025): ₹5 Trillion; SOM (2027): ₹3,000 Cr
• Survey base: 1,000 students; average financial fitness score: 5.29/20
• User targets: 6,000 (Y1) → 5,40,000 (Y5); 1.3% market share of 40M students
• Revenue Y5: ₹19.17 Cr; ROI peaks at 166% in Year 4; revenues grow 120x over 5 years
• CAC: ₹1,000/user; LTV: ₹6,000–₹10,000 over 3 years; Y1 marketing budget: ₹3.12 Cr

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5. Who Should Study This Deck

Product management aspirants prepping for IIT-hosted PM case competitions will find this indispensable. B-school students targeting fintech, growth strategy, or product roles should study how this team structures research-to-recommendation flow under competition pressure. You’ll walk away with a replicable framework for market sizing, feature prioritization, and phased GTM execution. CaseBuzz has the full library of national-finalist decks to sharpen your edge.

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6. Related Decks on CaseBuzz

• ProdWars IIT Delhi — PrepSaathi Execution OS Strategy — Closest structural cousin; another IIT product competition with a consumer app focus and strong execution framework.
• Prodigy GTM Strategy Case Competition by IIM Calcutta (2025) — Deep GTM frameworks with campus-first thinking; pairs directly with Pocksy’s go-to-market approach.
• InsightX — Masters Union Blue Tokai Gen-Z Growth Strategy — Gen-Z consumer behavior and growth playbook; directly relevant to Pocksy’s target user segment.
• Industry Odyssey — IIM Udaipur — National-level industry analysis with TAM/SAM/SOM rigor; great companion for the market sizing approach in this deck.
• Myntra Phygital Growth Strategy Playbook — Omni-channel acquisition and retention frameworks directly applicable to any consumer app launch.