About the Case Competition
This Case Competition was the Amazon Advertising S.M.A.R.T Challenge 2021, a national-level competition organized by Amazon Advertising and participated in by top Indian B-schools, including IIM Kozhikode. The challenge tested marketing strategy, consumer insight generation, media planning, and ROI-driven decision-making. Teams were expected to design a full-funnel advertising strategy using Amazon’s advertising ecosystem, making it a high-intensity marketing and strategy evaluation Amazon-Advertising-SMART-Challe….
Problem Statement Overview
The core problem focused on launching and scaling awareness for a new air purifier brand in a cluttered and competitive market. The brand needed to educate consumers about indoor air pollution, drive consideration during peak pollution season, and convert demand efficiently within budget constraints. The challenge mattered because air purifiers are high-involvement products with long decision cycles and trust barriers.
What This Winning Deck Covers
This case competition winning deck builds a structured, insight-led solution. It covers primary and secondary consumer research, clear segmentation, and a mapped customer journey. The team designs a phased media plan across awareness, consideration, and conversion, supported by channel-wise budgets, creatives, and targeting logic. Financial impact is quantified through funnel metrics, CAC, and revenue projections, making this a strong case competition winning ppt among Winning Decks.
Who Should Study This Deck
MBA students preparing for Case Competition rounds, marketing roles, consulting aspirants, and growth teams will benefit most. It is especially relevant for anyone looking to learn how a marketing and strategy case competition winning deck translates consumer insight into execution. CaseBuzz hosts this and other curated Winning Decks for serious case prep.